Turn Every Website Visitor Into a Qualified Solar Lead
Homeowners don't buy what they can't picture. Vizzion lets them see solar panels on their actual roof — then captures their email before they see the result. You get a warm, exclusive lead from your own website traffic. No bought lists, no shared leads, no guesswork.
Solar Lead Gen Is Broken — And Everyone Knows It
You're paying $50 to $150 per lead from aggregators — and those leads are shared with three to five other installers the instant they arrive. It becomes a foot race where the fastest callback wins, not the best company. Your cost per acquisition climbs past $4,000 per closed deal, while your own website converts at roughly 2 to 3 percent. The other 97% of visitors browse your testimonials, check your service area, and leave without a trace.
The real problem isn't traffic — most established solar companies get decent visitors. It's the uncertainty gap between landing on your site and filling out a form. Homeowners are curious about solar but can't picture panels on their specific roof. They've seen stock photos of perfect California ranches, and that looks nothing like their two-story colonial in New Jersey. Without seeing it on their own home, the leap from "interested" to "ready to talk" is too far. So they bounce.
And every major design tool — Aurora, OpenSolar, Solargraf — only activates after you already have the lead. They're proposal and engineering platforms, essential but useless for capturing leads in the first place. There's a blind spot at the very top of the solar funnel: the moment between first interest and handing over contact info. That's exactly what Vizzion fills.
Capture Leads Before They Ever Hit Your Pipeline
Vizzion embeds on your website and lets homeowners see solar panels on their actual roof in seconds. They upload a photo, see a realistic preview on their home, and enter their email to save it. You get an exclusive, self-qualified lead at zero marginal cost.
Pre-Lead, Not Post-Lead
Aurora, OpenSolar, and Solargraf activate after a lead is in your CRM. Vizzion works upstream on your public website, converting anonymous visitors into named prospects before your sales team gets involved.
Exclusive Leads From Your Own Traffic
Every lead belongs to you alone. No shared lists, no bidding wars. These are homeowners who found your company, engaged with your brand, and chose to hand you their info.
The Visualization That Closes the Uncertainty Gap
Homeowners see a realistic preview of panels on their specific rooftop — the most effective way to move a curious browser into a confident buyer.
Intent Signals That Actually Mean Something
A homeowner who uploads a roof photo, views a solar preview, and submits their email is not a tire-kicker. They've self-qualified through real engagement, not just a form fill.
Works While You Sleep
The widget runs 24/7 on your site. Whenever a homeowner gets curious — Saturday morning, Tuesday at midnight — Vizzion engages them and captures their information for your team.
Three Steps. Five Minutes to Install. Leads Start Flowing.
Vizzion is designed to be dead simple. No IT department needed, no complex integrations, no six-week onboarding. You embed a snippet, customize the look, and start generating leads from your existing website traffic.
Embed the Widget on Your Site
Copy a single code snippet and paste it into any page on your website — your homepage, a dedicated solar landing page, or a "See Solar on Your Roof" CTA page. The widget matches your brand colors and styling automatically. Total setup time: under five minutes.
Homeowner Uploads a Roof Photo and Sees the Preview
A visitor clicks the widget, uploads a photo of their home (phone photo, Google Maps screenshot, or any clear image of their rooftop), and within seconds sees a realistic digital preview of solar panels installed on their actual roof. The visualization is specific to their home — not a generic stock render.
You Get a Qualified Lead, They Get Peace of Mind
To view or save their full solar preview, the homeowner enters their email address. That lead flows directly into your CRM or inbox — complete with their contact info, roof image, and the visualization they engaged with. Your sales team follows up with a prospect who has already seen solar on their home and opted in.
Ready to see how Vizzion works for Solar companies?
Get Started Free →The Results
Solar leads from aggregators like EnergySage and Modernize cost $50 to $150 each — and they're shared with up to five competitors. Vizzion generates leads from your existing traffic at zero marginal cost per lead.
Industry data shows self-generated, high-intent leads close at around 30%, compared to just 5 to 8% for purchased third-party leads. Homeowners who visualize panels on their own roof arrive pre-sold.
With average residential systems costing $20,000 to $30,000 before incentives, every qualified lead is worth serious money. Even a small lift in conversion rate translates to significant revenue.
Studies show contacting a lead within the first minute increases conversion by 391%. Vizzion engages homeowners instantly on your site — no delay, no waiting for a callback.
The average solar installer spends around $4,000 to acquire a single customer through traditional channels. Vizzion dramatically lowers that number by converting traffic you already have.
Research shows roughly 25% of homeowners list roof aesthetics as a major hesitation about going solar. Showing them a realistic preview on their own home eliminates that objection before the first call.
The Old Way vs. The Vizzion Way
The Old Way
- Pay $50–$150 per lead from aggregators — shared with 3–5 competitors
- Static contact forms that convert 2–3% of traffic
- Cold calls to homeowners who barely remember filling out a form
- Generic stock photos of solar on someone else's house
- Speed-to-lead races where the fastest dialer wins, not the best company
- No engagement data — just a name, email, and maybe a phone number
With Vizzion
- Exclusive leads from your own website at zero marginal cost
- Interactive visualization experience that converts at 5–10× static forms
- Warm follow-ups with homeowners who just saw panels on their actual roof
- Photo-realistic previews personalized to each homeowner's specific home
- Leads come pre-qualified — they've invested time and attention before submitting
- Rich engagement data: roof photo, visualization viewed, time spent, email captured
What Solar Energy Companies Are Saying
“We were spending $14,000 a month on bought leads and closing maybe 8% of them. Two months after adding Vizzion to our site, we're generating 120+ leads a month from our own traffic. Close rate on Vizzion leads is north of 22%. We've cut our lead-buying budget in half and our pipeline has never been stronger.”
“The uncertainty gap is real. Homeowners would call us, ask a bunch of questions, then go silent for months. Now they come to our site, see exactly what panels look like on their roof, and by the time they submit their email they're already halfway sold. Our speed to close dropped from 45 days to 19 days on Vizzion-sourced leads.”
“I was skeptical — we'd tried chatbots, quizzes, every lead-capture gimmick out there. Vizzion is different because it gives the homeowner something genuinely valuable before asking for anything. They see their home with solar. That changes the conversation completely. We added it to three landing pages and our cost per acquisition dropped by 40% in the first quarter.”
Frequently Asked Questions
Vizzion Works Across Industries
See how businesses in other industries use Vizzion to turn website visitors into qualified leads.
Start Generating Leads From Your Own Website Today
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