Driveways & Hardscaping

Stop Losing Driveway Jobs to a Binder Full of Samples Nobody Can Picture

Your prospect stood in your showroom for forty minutes, touched every Belgard and Techo-Bloc sample on the wall, asked about herringbone versus running bond, took four chips home in a zip-lock bag — and hasn't returned your calls in three weeks. That's not a bad lead. That's a homeowner paralyzed by too many choices and zero ability to see the finished result on their own property. Vizzion lets them upload a photo of their driveway and preview exact materials, patterns, and colors on their actual home in seconds. They enter their email to keep the preview. You get a lead who already knows what they want.

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Paving Companies Are Bleeding Revenue to a Problem Hiding in Plain Sight

The American driveway market generates over $10 billion in annual revenue, and it's accelerating. Homeowners are trading plain concrete slabs and aging asphalt for interlocking pavers, natural stone, decorative stamped concrete, and permeable systems that meet new stormwater codes. The decorative paving segment alone is growing at 6 percent year-over-year, fueled by HGTV culture, rising home equity, and the simple fact that a driveway is the largest visible surface on most residential properties. Manufacturers have responded with staggering product depth: Belgard offers over 60 paver styles across dozens of color blends. Techo-Bloc's residential catalog runs 200-plus pages. Unilock, Pavestone, Cambridge, and EP Henry add hundreds more options. Factor in pattern variations — herringbone, running bond, basketweave, ashlar, cobblestone, random lay, circle kits, and soldier course borders — and a single manufacturer's catalog presents thousands of possible combinations. For the homeowner standing in your showroom, this abundance creates the opposite of confidence.

The numbers tell the story clearly. Between 35 and 45 percent of qualified driveway prospects stall during the material and pattern selection phase, according to hardscape industry surveys. They visit your showroom, flip through sample boards, collect chips, hold them against their garage at different times of day — and then go dark for weeks. Many never resurface. The average residential driveway covers 600 to 800 square feet of the most visible real estate on the property. It's the first thing the mail carrier sees, the first thing the neighbors notice, the first thing a potential home buyer judges. Homeowners know this. The visibility that makes a beautiful paver driveway so appealing is the same visibility that makes a bad choice unbearable. So they delay. Your estimator burned two hours measuring and quoting. Your office called three times. You lost the job — not to another contractor, but to a homeowner's fear of committing to the wrong stone.

Existing tools only partially address this. Belgard Design Studio and Unilock's online configurator produce top-down, flat pattern layouts. They're useful for calculating square footage and planning borders, but they don't show a homeowner what their actual property looks like with Techo-Bloc Blu 60mm in Shale Grey laid in herringbone from the garage apron to the street. Manufacturer sample boards and completed-project photo galleries help, but they show someone else's house, in a different neighborhood, under different lighting, with different landscaping. The fundamental gap — between holding a 3-by-3-inch chip and seeing 700 square feet of the finished product on your own home — is where driveway deals go to die. Climate layers on additional complexity: contractors in freeze-thaw zones need to sell permeable pavers and proper base depth, while southern markets deal with heat absorption and UV color stability. Every variable compounds the homeowner's uncertainty. Every week of deliberation is a week your crew sits idle between pours.

41%of driveway prospects who receive an estimate never move forward — not because of price, but because they couldn't confidently choose a material.

Turn Material Paralysis Into Purchase Confidence — Before Your Estimator Rolls a Truck

Vizzion embeds on your paving company's website and lets homeowners see pavers, stamped concrete, or natural stone on their actual driveway within seconds. They upload a property photo, browse your material catalog, compare patterns and colors on their own home, and enter their email to save their favorite preview. You receive an exclusive lead with a specific product preference — ready for a quote, not a browsing session.

From 120 Options to One Confident Choice

The showroom overwhelms. Your website doesn't have to. Homeowners click through your curated paver catalog and see each option — Belgard Catalina Slate in Victorian, Cambridge Ledgestone in Onyx Natural, Techo-Bloc Blu 60mm in Shale Grey — rendered on their own driveway at full scale. They compare herringbone against running bond on their actual property, not on a sample board under fluorescent lights. By the time they submit their email, the agonizing selection phase is already behind them.

Leads Arrive With Product Preferences Attached

Typical website leads give you a name and maybe a phone number. Vizzion leads arrive with the homeowner's property photo, the specific material they chose, the pattern they preferred, and proof of genuine engagement. Your estimator walks into the appointment knowing the homeowner wants Cambridge Sherwood pavers in a basketweave layout — the conversation starts at pricing, not product education.

Kill the Unqualified Site Visit

Every estimator visit costs your company time, fuel, and opportunity. The homeowner who hasn't chosen a material yet, hasn't discussed budget with their spouse, and wants to "get a few ideas" burns your afternoon without booking a job. When leads pre-visualize their driveway and submit their email to save it, they've demonstrated real intent. Your estimator drives to closeable appointments, not free consultations.

One Driveway Photo Unlocks the Full Hardscape Project

A homeowner comes to your site thinking about their driveway. They upload a photo, see pavers on the driveway, and naturally start exploring your patio, walkway, and pool deck options in the same session. The visualization makes the full scope tangible. A single $7,000 driveway lead regularly expands into a $20,000 hardscape package when the homeowner can see the complete transformation on their own property.

Compete on Vision, Not Just Price

When homeowners can't see the difference between products, they default to comparing quotes. Vizzion changes the conversation from "which contractor is cheapest" to "which product looks best on my home." Premium materials sell themselves when displayed at full scale on the homeowner's actual property — the visual difference between budget concrete pavers and natural stone becomes obvious and worth the upgrade.

Three Steps. Five Minutes to Install. Qualified Leads With Material Preferences.

No IT department. No developer. No six-week integration project. Paste one embed snippet onto your paving website, configure your product catalog, and start converting your existing traffic into leads who already know what they want.

Embed the Widget on Your Paving Website

Copy a single code snippet onto any page — your homepage, a dedicated "Design Your Driveway" landing page, or your paver gallery page. The widget matches your brand colors automatically and works with WordPress, Wix, Squarespace, or any custom site. Choose which manufacturers and products to feature based on what you actually stock and install. Total setup: under five minutes.

Homeowner Uploads a Property Photo and Explores Materials

A visitor clicks the widget, uploads a photo of their driveway — a phone snapshot from the curb, a photo saved from a real estate listing, or a Google Maps screenshot. They browse your paver catalog directly in the widget, selecting material, color, and pattern. Within seconds they see a realistic preview of their choice on their actual driveway. They can swap between herringbone and running bond, toggle colors, or switch from pavers to stamped concrete — comparing options instantly on their own property.

You Get an Exclusive Lead With a Clear Direction

To save or share their driveway preview, the homeowner enters their email address. That lead flows directly into your CRM or inbox — complete with their contact info, property photo, the material and pattern they selected, and the visualization they engaged with. Your sales team follows up with a prospect who's already chosen a product direction. The first conversation is about scheduling the estimate, not flipping through sample binders.

Ready to see how Vizzion works for Driveways companies?

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The Results

600–800 ft²

Of High-Stakes Visible Space Per Driveway

A driveway is the single largest designed surface visitors see when approaching a home. It's too big for a sample chip to represent and too visible for a wrong choice. Vizzion bridges the gap by showing full-scale materials on the actual property — giving homeowners the confidence to commit.

3×

Project Value on Multi-Area Hardscape Leads

When homeowners visualize pavers on their driveway, they frequently extend to patios, walkways, and front stoops in the same session. Leads who preview multiple surfaces close at nearly three times the value of driveway-only inquiries — turning a standard repaving job into a complete hardscape transformation.

23 days

Faster From First Contact to Signed Contract

The typical driveway project takes six to ten weeks from inquiry to signed contract, with material selection consuming most of that window. Leads who arrive with a material preference already chosen compress the timeline by over three weeks on average — your crews stay busier and your cash flow improves.

49%

Close Rate on Pre-Visualized Leads

Paving companies report closing nearly half of all leads who previewed a specific material on their property before the first conversation. Compare that to 15 to 20 percent close rates on standard website form fills. The difference is intent: a homeowner who chose Techo-Bloc Villagio in Mojave Beige on their driveway isn't shopping — they're ready to buy.

Marginal Cost Per Lead From Your Own Traffic

HomeAdvisor and Angi charge $25 to $75 per driveway lead — shared with up to four competitors. Google Ads clicks for paver installation keywords run $12 to $30 each with conversion rates under 5 percent. Vizzion generates leads from traffic you already have at zero additional cost per lead.

87%

Of Homeowners Start Driveway Research Online

Nearly nine in ten homeowners planning a driveway project begin their search on the internet — browsing contractor websites, scrolling photo galleries, and comparing materials. They're on your site right now. Without an interactive experience, most browse and bounce. Vizzion captures that intent at the moment it peaks.

The Old Way vs. The Vizzion Way

The Old Way

Ship a zip-lock bag of sample chips and hope the homeowner imagines 700 square feet of it
Send your estimator to a property before the homeowner has chosen a material or discussed budget
Lose prospects for months while they agonize between Belgard and Techo-Bloc at their kitchen table
Show completed project galleries from other properties in other neighborhoods under different light
Call four times only to hear "we're still going back and forth on the pattern"
Get price-shopped because the homeowner can't see why premium pavers cost more than stamped concrete

With Vizzion

Homeowners see full-scale paver patterns and colors on their actual driveway from your website
Leads arrive with a material preference — your estimator visits serious buyers with a direction already set
Material selection happens in minutes on your site, not months in the homeowner's sample drawer
Personalized previews on the specific property — their driveway, their landscaping, their house color
Follow up once: "Loved the Cambridge Ledgestone in basketweave? Let's lock in your install date."
Sell the upgrade by showing the difference — premium natural stone versus basic concrete, side by side on their home

What Driveways & Hardscaping Companies Are Saying

“We tracked it for six months: 37 percent of our estimates were dying in the material selection phase. Homeowners who loved us as a company just couldn't pull the trigger on a paver choice. We added Vizzion to our website in March and the change was immediate. Prospects started showing up to consultations saying "I want the Techo-Bloc Villagio in Chesapeake, herringbone with a charcoal border." Our estimator-to-signed-contract ratio jumped from 22 percent to 48 percent. We booked $410,000 in hardscape work that quarter.”

Jason Burroughs

Summit Hardscapes, Columbus OH

Estimator-to-contract rate doubled — $410K booked in one quarter

“The upsell effect caught us off guard. We expected driveway leads. What we got were full-property leads. A homeowner would come to our site to replace their cracked asphalt driveway — a $6,500 job. They'd upload their photo, see pavers on the driveway, and then start clicking through patio and walkway options. Our average project value went from $7,800 to $19,200 in four months. We didn't raise prices. Homeowners could suddenly see the whole vision on their actual property, and they wanted all of it.”

Lena Marchetti

Marchetti Paving & Stone, Morristown NJ

Average project value increased from $7,800 to $19,200

“I run three crews and we were wasting 20-plus hours a week on site visits that led nowhere. The homeowner hadn't picked materials, hadn't talked to their partner, hadn't even decided between pavers and stamped concrete. Since adding Vizzion, I only send my estimator after the prospect has visualized their driveway and submitted their contact info. Our close rate on those leads is 51 percent. On regular form fills, we're still at 16. The tool basically pre-sells the project before we show up.”

Darnell Washington

Keystone Paving Co., Richmond VA

51% close rate on Vizzion leads vs. 16% on standard inquiries

FAQ

Frequently Asked Questions

You embed a lightweight widget on your website — your homepage, a dedicated "Design Your Driveway" page, or your paver product gallery. When a homeowner clicks, they upload a photo of their current driveway (a phone photo from the curb works perfectly) and browse your material catalog directly in the widget. They select a paver type, color blend, and pattern — say Cambridge Ledgestone in Onyx Natural with a herringbone layout — and see it rendered on their actual property within seconds. To save the preview, they enter their email. That lead flows to your CRM or inbox with their contact info, property photo, and the specific product and pattern they chose.

Vizzion supports all major hardscape materials — interlocking concrete pavers, natural stone, clay brick, porcelain pavers, stamped concrete, exposed aggregate, and standard poured concrete. You configure which manufacturers and product lines to feature: Belgard, Techo-Bloc, Unilock, Pavestone, Cambridge, EP Henry, or any brand you install. Pattern options include herringbone, running bond, basketweave, ashlar, cobblestone, random lay, circle kits, fan patterns, and soldier course borders. You control the catalog to match your actual inventory and installation capabilities.

Yes. The widget works for any hardscape surface — driveways, patios, walkways, front stoops, pool decks, and courtyards. When a homeowner uploads a property photo, they can preview materials on multiple areas in one session. This is where the natural upsell happens: a visitor arrives thinking about their driveway and leaves having also visualized their back patio and front walkway in matching stone. Paving contractors using Vizzion consistently report average project values climbing 40 to 80 percent as homeowners see the full transformation potential.

Manufacturer tools like Belgard Design Studio and Unilock's configurator generate flat, bird's-eye pattern layouts. They're excellent for planning material quantities and border details, but they don't show a homeowner what the finished product looks like on their specific property from street level. Vizzion provides a realistic, perspective-correct preview on the homeowner's actual driveway photo — the view they'll see every day when they pull into their garage. It also captures the homeowner's email for your lead pipeline, which manufacturer tools don't do. The two tools are complementary: Vizzion captures the lead and confirms the material direction, then manufacturer tools handle detailed layout and ordering.

Vizzion offers a free tier for testing, with scaled plans based on monthly visualization volume. For context, HomeAdvisor and Angi charge $25 to $75 per driveway lead — shared with up to four competing contractors. Google Ads clicks for keywords like "paver driveway installer near me" cost $12 to $30 per click with sub-5-percent conversion rates. Direct mail averages 1 to 2 percent response. One closed paver driveway job at $7,000 or more covers months of Vizzion. Most paving companies reach positive ROI within the first two to three weeks.

Direct integrations with Jobber, ServiceTitan, HubSpot, and Salesforce — the platforms hardscape contractors actually operate on. Webhooks and Zapier connect Vizzion to AccuLynx, CompanyCam, Buildertrend, or any other tool in your workflow. Each lead arrives with the homeowner's email, property photo, chosen material and pattern, and full engagement data. Your team sees exactly what the prospect visualized without asking them to repeat it.

Vizzion handles the real-world photos homeowners actually take — phone shots from the sidewalk, slightly angled views, images with vehicles parked on the driveway, trash cans at the curb, or screenshots from Google Maps Street View. The system identifies the driveway surface and generates a realistic preview despite minor obstructions and perspective variation. If an image is too dark or too low-resolution to produce a quality result, the widget prompts the homeowner to try a clearer shot.

Completely. Match your brand colors and logo, set custom CTA text like "Preview Pavers on Your Driveway" or "Design Your New Driveway," and feature only the manufacturers and products you carry. Homeowners experience the tool as a built-in feature of your website — not a third-party add-on. Your brand stays front and center from the first click through the email capture.