No One Drops $50K on a Pool Without Seeing It First
Homeowners want a pool. They just can't picture it in their backyard. Vizzion lets them upload a photo of their yard and see a pool installed — in their space, with their landscaping, on their property. To see the full result, they enter their email. You get an exclusive, high-intent lead from your own website. No shared leads, no tire-kickers, no imagination gap.
Pool Sales Haven't Changed in 30 Years — But Buyer Expectations Have
The average inground pool runs $50,000 to $80,000 installed — and at that price, nobody signs a contract based on imagination. Homeowners spend months researching, requesting bids, and agonizing. The single biggest thing standing between you and a signed contract hasn't changed in decades: the homeowner can't picture what a pool will look like in their backyard. Not someone else's backyard. Theirs.
Most pool builders have 3D design tools like Pool Studio or Structure Studios — but those kick in after you've already driven to the property, measured the yard, and spent hours on a custom rendering. They help close deals, not generate them. Meanwhile, your website converts at 2 to 4 percent with a static contact form. The other 96% browse your gallery of other people's pools, maybe read some reviews, and leave. They were interested. They just weren't convinced yet.
Here's what makes pools different from every other home improvement sale: there's no showroom. A homeowner shopping for countertops can touch a sample. Someone buying windows can visit a display. But a $65,000 pool in a specific backyard with specific grading, trees, and a particular house? There's no sample for that. There's only imagination — and imagination doesn't get deposit checks signed. That gap between interest and commitment is exactly where Vizzion works.
Turn Browsers Into Buyers Before the First Site Visit
Vizzion embeds on your website and lets homeowners upload a backyard photo to see a realistic pool preview in their actual yard. To view the full result, they enter their email — and you get an exclusive, high-intent lead from your own traffic.
Pre-Lead, Not Post-Lead
Your 3D design software kicks in after the site visit. Vizzion works upstream — on your public website — converting anonymous visitors into named prospects before anyone drives to the property.
Exclusive Leads From Your Own Traffic
Every lead belongs to you alone. No aggregators, no shared lists, no competing with four other builders for the same homeowner.
Close the Imagination Gap
A homeowner staring at an empty backyard can't mentally project a freeform gunite pool with a raised spa. Vizzion shows them a realistic preview in their specific yard — bridging the gap between "someday" and "let's get a quote."
Higher Intent, Shorter Sales Cycles
A homeowner who uploads a backyard photo, sees a pool in their space, and submits their email isn't casually browsing. These leads enter your pipeline further down the funnel than any form submission.
Works 24/7, Generates Leads While You Build
Homeowners research pools on Saturday mornings and Tuesday nights. Vizzion captures those prospects whenever curiosity strikes — no staff required.
Three Steps. Five Minutes to Install. Leads Start Flowing.
No IT department. No complex integrations. No six-week setup. Embed a snippet, customize to match your brand, and start generating leads from the website traffic you already have.
Embed the Widget on Your Site
Copy a single code snippet and paste it on any page — your homepage, gallery page, or a dedicated "See a Pool in Your Backyard" landing page. The widget automatically matches your brand colors and site styling. Total setup time: under five minutes. Works on WordPress, Wix, Squarespace, or any custom site.
Homeowner Uploads a Backyard Photo and Sees the Preview
A visitor clicks the widget, uploads a photo of their backyard — a phone photo from the back patio, a wide-angle shot, whatever they have — and within seconds sees a realistic digital preview of a pool installed in their actual yard. Not a generic render. Their yard, their trees, their fence line, their future pool.
You Get a Qualified Lead, They Get Excited
To view or save their full pool preview, the homeowner enters their email address. That lead flows directly to your CRM or inbox — complete with their contact info, backyard photo, and the visualization they engaged with. Your sales team follows up with a prospect who has already seen a pool in their yard and wants to talk next steps.
Ready to see how Vizzion works for Swimming Pools companies?
Get Started Free →The Results
The average inground pool costs homeowners $66,000 installed. Every qualified lead Vizzion captures represents a five-figure contract opportunity — one closed deal pays for a year of the widget.
That's what platforms like Angi charge per lead — shared with 3 to 8 competing builders. Vizzion generates exclusive leads from your own website traffic at a fraction of the cost.
Industry data shows shared leads convert at just 5 to 15 percent. Exclusive leads from your own site convert 2 to 3 times higher because the homeowner already chose your company.
Pool projects average over 70 days from signed contract to first dig — and months more before that in the decision phase. Showing homeowners a preview in their yard compresses the front end.
In a Q4 2024 survey of 500+ pool builders, finding enough quality leads was the top business concern for 2025 and beyond. Post-COVID demand is down while competition for leads is up.
Static contact forms convert 2 to 4 percent of your traffic. The other 96% browse your gallery of other people's pools and leave. Vizzion gives them a reason to engage — and a reason to hand over their email.
The Old Way vs. The Vizzion Way
The Old Way
- Static gallery pages showing other people's pools — not the homeowner's yard
- Contact forms that convert 2–4% of traffic and tell you nothing about intent
- Paying $80–$200+ per lead from HomeAdvisor or Angi — shared with competing builders
- Scheduling a site visit and spending 2 hours on a 3D design before knowing if they're serious
- Homeowners who say 'we're still thinking about it' for six months because they can't picture it
- No engagement data — just a name and phone number from a form fill
With Vizzion
- Homeowners see a pool in their actual backyard before they ever contact you
- Interactive experience that converts at 5–10× the rate of static forms
- Exclusive leads from your own website — no sharing, no competition, no bidding
- Leads arrive pre-visualized: they've already seen the result and want to move forward
- Sales cycles compress because the homeowner's biggest question — "what will it look like?" — is already answered
- Rich engagement data: backyard photo, visualization viewed, time spent, email captured
What Swimming Pools Companies Are Saying
“We build 40 to 50 pools a year and our biggest bottleneck has always been the front end — getting homeowners past the dreaming stage. We added Vizzion to our website and within 60 days we had 89 new leads, all from our own traffic. These aren't tire-kickers. They've already seen a pool in their backyard. Our close rate on Vizzion leads is 31% versus about 12% on everything else.”
“The average pool project for us is $65K. At that price point, people need to see it. We used to spend $3,000 a month on Angi leads and close maybe one out of ten. Vizzion leads are different — the homeowner has already uploaded a photo of their yard and seen what a pool looks like there. By the time we call them, they're asking about timelines, not prices. We cut our paid lead spend by 60% and our pipeline is fuller than it's ever been.”
“I was spending hours driving to consultations that went nowhere. Homeowners would get excited, then see the price and go quiet. Now they see the pool in their yard first, on our website, and the ones who submit their email are genuinely ready. My site visit to signed contract ratio went from 1 in 6 to better than 1 in 3. Vizzion literally pays for itself on a single deal.”
Frequently Asked Questions
Vizzion Works Across Industries
See how businesses in other industries use Vizzion to turn website visitors into qualified leads.
Start Turning Website Visitors Into Pool Leads Today
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