Marine Decking Industry

Turn Every Website Visitor Into a Qualified Decking Lead

Boat owners spend $50K+ on a vessel but can't picture a $3K deck upgrade. Vizzion lets them see new decking material — SeaDek, synthetic teak, EVA foam, marine vinyl — on their actual boat. They upload a photo, see the transformation, and enter their email to get the full result. You get an exclusive, pre-qualified lead from your own website. No bought lists, no boat-show-only pipeline.

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Marine Decking Sales Still Run on Samples and Guesswork

Marine decking has a visualization problem. A boat owner's deck is fading, the non-skid is shot, or the original carpet reeks of mildew. They Google options — SeaDek, Castaway Customs, Marine Mat, synthetic teak — and land on your site. They browse your gallery, but none of those boats look like theirs. They've got a 2019 Mako 214 CC, not a 42-foot Yellowfin. So they bounce, and you just lost a $1,500 to $6,000 re-deck job to indecision.

Then there's the sample kit drain. You're spending $15 to $30 per kit — foam swatches, color chips, shipping — and fewer than 1 in 10 recipients ever convert. Owners hold a 4-inch square up to their helm pad and try to imagine "Storm Gray" across an entire cockpit sole. They can't. Samples show texture. They don't show what the finished boat looks like.

Your website isn't helping either. Most decking installer sites are glorified portfolios — past-job galleries, brand logos, a contact form. They convert at 1 to 3 percent. Boat shows fill the pipeline during season, but up to 60% of marine sales happen in those few show weekends, leaving eight months where your site is the storefront and it's basically a brochure.

90%+of sample kit recipients never convert to a paid decking job — costing marine businesses thousands in wasted fulfillment every year.

Let Boat Owners See It Before They Buy It

Vizzion is a lightweight widget for your website. A boat owner uploads a photo of their deck — helm area, cockpit sole, swim platform — and sees a realistic preview of new decking material on their specific boat. They enter their email to save the result. You get an exclusive, high-intent lead.

Replaces the Sample Kit Guessing Game

Vizzion shows boat owners what new decking looks like on their actual boat, at full scale, in seconds. It does what a $25 sample kit fails to do in weeks: builds enough confidence to request a quote.

Works for Every Decking Material and Brand

SeaDek, Marine Mat, Castaway Customs, synthetic teak, EVA foam, marine vinyl — Vizzion handles any material your shop installs. Owners compare options on their own vessel and contact you already knowing what they want.

Captures Leads Year-Round, Not Just at Boat Shows

Boat shows are a few weekends a year. Your website runs 365 days. Vizzion turns it into an interactive showroom that captures owners during off-season, winter storage planning, and every random Tuesday night someone decides to re-deck.

Exclusive Leads From Your Own Traffic

Every lead belongs to you alone. No shared lists, no brokers, no competing with three other shops for the same boat owner.

Intent That Goes Beyond a Form Fill

A boat owner who uploads a deck photo, previews a material, and submits their email has already made the emotional decision. These leads close at dramatically higher rates than cold inquiries.

Three Steps. Five Minutes to Install. Leads Start Flowing.

No IT team, no complex integrations, no waiting on a vendor. Embed a snippet, match your brand, and start converting your existing website traffic into qualified decking leads.

Embed the Widget on Your Site

Copy a single code snippet and paste it into any page — your homepage, a "Visualize Your New Deck" landing page, or your decking services page. The widget auto-adapts to your site's design and brand colors. Setup takes under five minutes, no developer required.

Boat Owner Uploads a Photo and Sees the Transformation

A visitor clicks the widget, uploads a photo of their current deck — phone photo from the dock, a shot from their last fishing trip, anything with a clear view of the surface — and within seconds sees a realistic digital preview of new decking material installed on their actual boat. Specific to their hull, their layout, their helm configuration.

You Get a Qualified Lead, They Get Confidence

To view or save the full visualization, the boat owner enters their email. That lead flows directly into your CRM or inbox — complete with their contact info, the original deck photo, and the material preview they engaged with. Your team follows up with an owner who's already seen the upgrade and is ready to talk pricing.

Ready to see how Vizzion works for Boat Decking companies?

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The Results

$1.5K-$6K

Average Re-Deck Job Value

Professional SeaDek and marine decking installs range from $1,500 to $6,000 per boat. Every qualified lead Vizzion captures represents a high-value job opportunity, not a $50 impulse buy.

<10%

Sample Kit Conversion Rate

Marine decking companies spend $15 to $30 per sample kit, and fewer than 1 in 10 recipients ever convert to a paid job. Vizzion lets owners see the finished result on their boat — replacing guesswork with confidence before a kit ever ships.

12M+

Registered Boats in the U.S.

Over 12 million recreational boats are registered in the United States, per USCG data. That is a massive addressable market of boat owners whose decks will eventually need replacing or upgrading.

60%

Of Sales Tied to Boat Shows

Up to 60% of marine industry sales happen during a handful of boat show weekends. Vizzion fills the pipeline during the other eight months when your website is your only storefront.

$12.4B

Marine Aftermarket Spending

Boat owners spent $12.4 billion on aftermarket accessories in 2024, per NMMA. Decking is one of the most visible upgrades an owner can make — and the market is growing every year.

6.5%

Annual Market Growth

The boat accessories market is growing at a 6.5% CAGR and is projected to nearly double by 2033. More boats, more upgrades, more owners searching online for decking options — and landing on your site.

The Old Way vs. The Vizzion Way

The Old Way

Ship $15-$30 sample kits that convert under 10%
Static photo galleries of past jobs — none matching the customer's boat
Boat show leads that go cold within two weeks
Contact forms that convert 1-3% of website visitors
Customers try to imagine "Storm Gray" from a 4-inch foam square
Off-season website sits idle while competitors book spring installs

With Vizzion

Boat owners see new decking on their actual boat in seconds — no samples needed
Personalized visualization specific to their hull, layout, and deck configuration
Leads captured year-round from your own website traffic, not just show weekends
Interactive experience that converts at 5-10× static contact forms
Owners compare materials and colors on their own vessel before ever calling you
Pipeline stays full through winter with owners planning spring re-deck projects

What Boat Decking Companies Are Saying

“We were shipping 200 sample kits a month at $22 each and converting maybe 15 of them. Three months after adding Vizzion to our site, our web leads tripled and sample kit requests actually went down — because owners already know what they want when they call. Our close rate on Vizzion leads is running at 34% versus 8% on sample-kit-only inquiries.”

Mike Treadwell

Gulf Coast Marine Interiors, Clearwater FL

34% close rate on Vizzion leads vs. 8% on sample kit inquiries

“January and February used to be dead months — no shows, no foot traffic, just us hoping the phone would ring. Last winter we had Vizzion running on our site and generated 87 qualified leads between December and March. Owners are sitting at home, looking at their boat in storage, thinking about upgrades. Now we actually capture that intent instead of losing it.”

Sarah Lindqvist

Northshore Marine Services, Sturgeon Bay WI

87 qualified leads generated during the off-season (Dec–Mar)

“The game changer is that customers come in already knowing they want Whiskey Teak on their cockpit sole and Storm Gray on the swim platform. They've already seen it on their boat. The consultation goes from "let me show you some options" to "let me measure and quote this." Our average time from first contact to signed quote dropped from three weeks to four days.”

Carlos Reyes

Precision Marine Decking, Houston TX

Sales cycle shortened from 3 weeks to 4 days

FAQ

Frequently Asked Questions

Vizzion works with any boat type — center consoles, bay boats, pontoons, sport fishers, cruisers, ski boats, and personal watercraft. It supports all major decking materials including SeaDek, Marine Mat, Castaway Customs, synthetic teak planking, closed-cell EVA foam, marine vinyl, and traditional teak. If you install it, Vizzion can visualize it.

Under five minutes. You copy one embed snippet and paste it on your decking services page, or create a dedicated "Visualize Your New Deck" page that captures leads year-round — even during the off-season when boat shows aren't running. The widget auto-matches your site's branding. No developer needed.

It won't replace physical samples entirely — some boat owners will always want to touch the material. But Vizzion dramatically reduces the volume of speculative sample requests. Owners who visualize their boat with new decking first are far more likely to convert when they do request a sample, because they've already committed mentally. Most of our marine clients see sample kit fulfillment costs drop 40-60% while their close rate on remaining sample requests goes up.

Yes. Most marine decking shops run WordPress or Squarespace, and Vizzion works on both — along with Wix, custom-built sites, and any platform that supports HTML embeds. It sits right alongside your existing boat photo galleries and install portfolios without disrupting anything.

That's exactly when Vizzion delivers the most value. Boat owners research upgrades year-round — especially during fall and winter when their boat is in storage and they're planning spring projects. Your website is your only storefront during those eight months. Vizzion turns it from a static gallery into an interactive experience that captures leads and fills your spring installation pipeline before the season even starts.

Any clear photo of their deck surface works — a phone photo taken at the dock, a shot from a fishing trip, even a photo taken in the driveway on a trailer. The system handles a wide range of angles and lighting conditions. For best results, a straight-on shot of the deck area they want to upgrade gives the most realistic preview.

100% exclusive. Unlike boat show leads that get passed around and go cold within two weeks, or sample kit requests where 90% never convert, every Vizzion lead comes from your own website and belongs solely to you. The boat owner engaged with your brand, visualized decking on their boat, and handed you their contact info directly.

Vizzion pushes leads directly into HubSpot, Salesforce, Jobber, or any system you use via webhooks and Zapier. Each lead includes the boat owner's contact info, their original deck photo, and the material they chose — so your quoting workflow starts with a clear picture of the job instead of a vague phone inquiry. That context cuts your estimate turnaround dramatically.

Vizzion Works Across Industries

See how businesses in other industries use Vizzion to turn website visitors into qualified leads.

Start Generating Decking Leads From Your Own Website

Five-minute setup. No credit card required. See how many of your current visitors are ready to re-deck — they just need to see it on their boat first.

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