Turn Your Roofing Website Into a Lead Generation Machine
Homeowners can't tell the difference between Owens Corning Onyx Black and GAF Charcoal from a 3-inch sample. Vizzion lets them see the actual shingle, metal panel, or tile on their real roof — then captures their email before they see the result. You get an exclusive, warm lead from traffic you already have.
Roofing Leads Cost Too Much and Close Too Slow — Here's Why
The U.S. roofing market generates over $60 billion in annual revenue, with more than 5 million roofs replaced every year. Yet most roofing contractors are stuck in the same lead generation hamster wheel: buying shared leads from Angi, HomeAdvisor, or Modernize at $40 to $120 per lead, then racing four other contractors to be the first callback. The industry-wide close rate on bought leads hovers around 15 to 20 percent for retail roofing, and closer to 25 percent for storm restoration work where urgency does the selling for you. That means for every five leads you buy, you're closing one — maybe — and paying $200 to $600 in lead costs alone before you factor in sales rep time, truck rolls for estimates, and the drone flights or ladder climbs needed to measure the roof.
The deeper problem is the visualization gap. A roof is the single largest visible surface on any home, and the average replacement costs $8,000 to $15,000 for asphalt shingles — north of $25,000 for metal or tile. Homeowners are staring at a decision that will define what their house looks like for the next 20 to 50 years, and the best the industry gives them is a 3×5 inch shingle sample or a manufacturer's stock photo of a model home in a subdivision that looks nothing like theirs. The disconnect between a palm-sized sample and a 2,000-square-foot roof is enormous. Shingle colors shift dramatically at scale — a sample that looks charcoal on a kitchen counter can read almost black across an entire roofline. Metal panels that appear subtle in a brochure can dominate a home's curb appeal. Homeowners know this instinctively, which is why they hesitate, delay, and ghost.
Meanwhile, the tools roofing contractors actually use — EagleView for aerial measurements, Roofr for instant estimates, GAF QuickMeasure for material calculations, and CompanyCam for project documentation — all activate after you already have the lead. They're essential for production and proposal generation, but they do nothing to capture the homeowner in the first place. Roofr's Instant Estimator comes closest to top-of-funnel engagement by letting homeowners get a ballpark price on a contractor's website, but it solves for price transparency, not visual confidence. A homeowner who knows a roof costs $12,000 but can't picture how Weathered Wood architectural shingles will look on their specific Cape Cod is still not ready to commit. The funnel has a hole at the very top — between the moment a homeowner searches "roofing contractor near me" and the moment they hand over their phone number. That's the gap where you lose 95 percent of your website visitors, and it's exactly what Vizzion fills.
Let Homeowners See Their New Roof Before the First Phone Call
Vizzion embeds on your roofing website and lets homeowners see new shingles, metal panels, or tile on their actual home in seconds. They upload a photo, pick a style, and see a realistic preview — then enter their email to save it. You get an exclusive lead with their roof photo and contact info. No shared lists, no bidding wars.
Close the Visualization Gap That Kills Roofing Sales
The gap between a 3-inch shingle sample and a 2,000-square-foot roof is where deals die. Homeowners delay because they can't picture the finished result on their specific home. Vizzion eliminates that uncertainty by showing them a realistic preview of their chosen material — asphalt, metal, tile, or slate — on their actual roofline. When they can see it, they move forward.
Retail and Storm — Two Funnels, One Widget
Retail roofing customers research for weeks and compare three to five contractors before committing. Storm restoration homeowners are overwhelmed and need to make a fast decision on material and color. Vizzion serves both: retail buyers use it to explore options at their own pace, while storm leads use it to quickly visualize what their insurance claim will pay for. Either way, you capture the lead.
Exclusive Leads From Your Own Website Traffic
Every lead belongs to you alone. Not shared with Angi's network, not auctioned to the lowest bidder on HomeAdvisor. These are homeowners who found your company, engaged with your brand, and chose to hand you their email. No more racing three other contractors to be the first callback on a $80 shared lead.
Material Comparison That Sells Upgrades
Homeowners who can see the difference between 3-tab and architectural shingles on their own home are far more likely to upgrade. Same with metal vs. asphalt — when they see standing seam on their actual roofline, the premium sells itself. Vizzion doesn't just generate leads, it pre-sells higher-margin products by making the value visible.
Self-Qualified Prospects, Not Cold Callbacks
A homeowner who uploads a photo of their house, browses roofing styles, previews a specific material on their roof, and submits their email is not a tire-kicker. They've invested real time and attention before giving you their info. Your sales rep follows up with someone who's already halfway through the decision process.
Three Steps. Five Minutes to Install. Roofing Leads Start Flowing.
No IT team needed. No complex integrations. Paste one snippet on your site, and your website starts working as hard as your sales team.
Embed the Widget on Your Roofing Website
Copy a single code snippet and drop it onto any page — your homepage, a "See Your New Roof" landing page, or your service area pages. The widget automatically matches your site's branding and colors. Works with WordPress, Wix, Squarespace, or any custom-built roofing website. Setup takes under five minutes.
Homeowner Uploads a Photo and Previews Their New Roof
A visitor clicks the widget and uploads a photo of their home — a phone photo from the street, a Google Maps screenshot, or any clear image showing their roofline. Within seconds, they see a realistic preview of new roofing material on their actual house. They can explore different styles — architectural shingles, standing seam metal, clay tile — and see each one on their specific home.
You Get an Exclusive Lead, They Get Visual Confidence
To save or share their roofing preview, the homeowner enters their email. That lead flows directly into your CRM or inbox — with their contact info, the roof photo they uploaded, and the material they chose. Your sales team follows up with a prospect who has already seen their new roof and picked a style. The conversation starts at 'which option did you like best?' instead of 'can I come measure your roof?'
Ready to see how Vizzion works for Roofing companies?
Get Started Free →The Results
The average asphalt shingle replacement costs $8,000 to $15,000, with metal and tile roofs running $20,000 to $40,000. At these project values, every qualified lead that converts is worth serious revenue — and every lost website visitor is serious money left on the table.
Roofing contractors report closing self-generated, high-intent leads at roughly 35 to 40 percent — compared to 15 to 20 percent on shared leads from aggregators. Homeowners who've already visualized a roof on their home arrive with conviction, not just curiosity.
Shared roofing leads from Angi and HomeAdvisor run $40 to $120 each, and you're competing with three to five other contractors on every one. Vizzion generates leads from traffic you already have — the marginal cost per lead is effectively zero.
When homeowners can see the difference between standard 3-tab shingles and architectural or designer shingles on their own home, they choose the upgrade. Contractors using visual previews report 2 to 3 times higher rates of premium material selection compared to sample-only selling.
Retail roofing sales cycles average 3 to 6 weeks from first contact to signed contract. Homeowners who've already previewed materials on their home compress that timeline — they've done the mental work of choosing before your rep arrives for the estimate.
Two-thirds of homeowners start their roofing search online before contacting any contractor. Your website is the first impression, and right now it's converting 2 to 5 percent of those visitors. Vizzion turns the other 95 percent into an opportunity instead of a bounce.
The Old Way vs. The Vizzion Way
The Old Way
- Buy shared leads from Angi or HomeAdvisor at $40–$120 each — race 4 other contractors to the phone
- Hand homeowners a 3-inch shingle sample and ask them to imagine 2,000 square feet of it
- Drive to the home for a free estimate before the homeowner has any visual commitment
- Lose deals because the homeowner 'wants to think about the color' for another three weeks
- Static website gallery of other people's roofs that looks like every competitor's site
- No way to know which roofing style or material a prospect actually cares about
With Vizzion
- Exclusive leads from your own website at zero marginal cost — no sharing, no bidding wars
- Homeowners see their chosen shingle, metal, or tile rendered on their actual home at full scale
- Prospects arrive at the estimate having already chosen a material and seen it on their roof
- Color and style decisions happen before the first phone call — not after the third follow-up
- Interactive visualization experience that makes your website the most engaging in your market
- Every lead comes with their roof photo, material preference, and engagement data attached
What Roofing Companies Are Saying
“We cover six counties in central Ohio and were spending about $9,000 a month on HomeAdvisor leads. Close rate was maybe 18 percent, and half the leads wouldn't even answer the phone. We added Vizzion to our main site and our three city landing pages. Within 60 days we were pulling 85 leads a month from our own traffic. Close rate on those leads is 34 percent — they've already picked a shingle color before we show up for the estimate. We've cut our HomeAdvisor spend by 70 percent.”
“Storm restoration is all about speed — after a hailstorm, every roofer in town is knocking doors. We started running Facebook ads to a landing page with Vizzion embedded. Homeowners click, upload a photo of their damaged roof, and see what a new GAF Timberline HDZ looks like on their house. They enter their email to save it, and our team calls within the hour. Our storm lead cost dropped from $65 to under $15, and we're closing 42 percent because these people have already seen the finished product.”
“The biggest objection in roofing isn't price — it's uncertainty. Homeowners are terrified of picking the wrong color for a roof they'll live with for 30 years. We used to bring a sample board with 12 swatches and watch them agonize. Now they go to our website, see each color on their own house, and show up to the appointment saying 'I want the Brownwood.' Our average time from first contact to signed contract went from 28 days to 11 days. That's not a gimmick — it's removing the bottleneck.”
Frequently Asked Questions
Vizzion Works Across Industries
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