Show Them a Turf Yard That Never Needs a Drop of Water
Homeowners are curious about turf but worried it won't look natural on their yard. Vizzion lets them upload a photo and see synthetic turf replacing their actual lawn — their lot, their landscaping, their house. To see the full result, they enter their email. You get an exclusive, high-intent lead from your own website. No shared lists, no cold calls, no convincing required.
The Turf Industry Is Booming — But Lead Gen Is Still Stuck in the Stone Age
Water restrictions across California, Arizona, Nevada, Texas, and Colorado are driving record demand for artificial turf. Municipalities are banning new sod in residential developments. Utility rebates of $1 to $3 per square foot are paying homeowners to rip out natural grass. The average residential install runs $8,000 to $15,000 — and for larger yards or commercial work, it scales fast. If you're a turf installer, the demand is there. The question is whether your website is capturing it.
For most installers, the answer is no. Your site has project photos and a contact form — the same setup every contractor uses. Conversion rates sit around 2 to 4 percent. The problem is straightforward: turf is a visual product, and homeowners can't picture it on their yard. Their yard has slopes, shade, garden beds, a cracked patio. Will turf look natural there? That uncertainty is the reason they browse and bounce instead of picking up the phone.
There's no visualization tool built for the turf industry. Measurement software, infill calculators, CRM platforms — the rest of your sales stack has tools. But the top of the funnel, where a homeowner is Googling "artificial turf cost" and deciding whether to request a quote, has nothing. That's the gap Vizzion fills.
Turn Curious Browsers Into Booked Consultations
Vizzion is an embeddable widget that lets homeowners upload a yard photo and see realistic artificial turf replacing their lawn in seconds. To view the full result, they enter their email — and you get an exclusive lead from your own website.
The First Visualization Tool Built for Turf
No other embeddable preview widget exists for the turf industry. Sample boxes and galleries can't show a homeowner turf on their specific yard — Vizzion gives your company a tool no competitor has.
Exclusive Leads From Your Own Traffic
Every lead belongs to you. No shared leads from Angi or HomeAdvisor, no bidding against three other installers on the same prospect.
Eliminate the 'Will It Look Natural?' Objection
The top hesitation is whether turf will look real on their property — their shade, their slopes, their garden beds. Vizzion answers that in seconds, and the objection disappears.
Capture Demand From Water Rebate Traffic
Thousands of homeowners search "turf rebate" and "lawn replacement rebate" monthly in drought states. Vizzion converts that rebate curiosity into a qualified lead with an immediate preview.
Works Around the Clock, Rain or Shine
Homeowners browse evenings, weekends, and lunch breaks. Vizzion captures those prospects whenever they visit — no staff needed.
Three Steps. Five Minutes to Install. Leads Start Flowing.
No developers, no complex integrations, no onboarding calls. Embed a snippet on your site, customize it to match your brand, and start generating leads from the traffic you already have.
Embed the Widget on Your Site
Copy a single code snippet and paste it on any page — your homepage, a gallery page, or a dedicated "See Turf on Your Lawn" landing page. The widget automatically matches your brand colors and styling. Total setup time: under five minutes. Works on WordPress, Wix, Squarespace, or any custom site.
Homeowner Uploads a Yard Photo and Sees the Preview
A visitor clicks the widget, uploads a photo of their lawn — a phone photo of the front yard, a backyard shot, even a photo of a patchy side yard — and within seconds sees a realistic digital preview of artificial turf installed on their actual property. Not a generic catalog render. Their yard, their landscaping, their new turf lawn.
You Get a Qualified Lead, They Get Certainty
To view or save their full turf preview, the homeowner enters their email address. That lead flows directly to your CRM or inbox — complete with contact info, yard photo, and the visualization they engaged with. Your sales team follows up with a prospect who has already seen turf on their property and is ready to discuss next steps.
Ready to see how Vizzion works for Artificial Turf companies?
Get Started Free →The Results
The average residential turf installation runs $5 to $20 per square foot, with most projects landing around $12.75. At those price points, a single Vizzion-generated lead that closes can be worth $8K to $15K in revenue.
A typical 1,000 sq ft natural lawn uses over 55,000 gallons of water annually. That stat is your best sales hook — and Vizzion turns it into a visual preview that gets homeowners to act.
Over 14 million US households live under active water restrictions. California, Arizona, Nevada, and Colorado are banning new sod and offering rebates — creating massive demand for turf installers who can capture it.
Angi and HomeAdvisor charge $50 to $150 per shared lead — and you're competing with 3 to 5 other installers for the same prospect. Vizzion leads come from your own traffic at zero marginal cost.
Homeowners recoup their turf investment in 3 to 7 years through water savings, eliminated mowing costs, and zero fertilizer spend. Showing them a preview of their yard makes that ROI feel real and immediate.
The global artificial turf market is growing at a 12.7% CAGR, with residential landscape installations outpacing all other segments. Installers who capture online demand now will own the market as it doubles.
The Old Way vs. The Vizzion Way
The Old Way
- Mailing turf samples that sit on a counter and never get compared to the actual yard
- Static contact forms that convert 2–4% of traffic and reveal zero buyer intent
- Paying $50–$150 per shared lead from Angi or HomeAdvisor — competing with 3–5 other installers
- Driving to free estimates for homeowners who are 'just looking' and never call back
- Gallery photos of other yards that look nothing like the homeowner's property
- No way to capture the thousands of rebate-driven visitors who browse and bounce
With Vizzion
- Homeowners see turf on their actual yard — their landscaping, their slopes, their space
- Interactive visualization converts at 5–10× the rate of static forms
- Exclusive leads from your own website — no sharing, no competition, no bidding
- Leads arrive pre-visualized: they've seen the result and want to discuss scope and timing
- The #1 objection — "will it look natural?" — is answered before the first phone call
- Capture rebate-driven traffic with an engaging experience that converts curiosity into contact info
What Artificial Turf Companies Are Saying
“We're in Southern California where every other homeowner is thinking about turf because of water restrictions. Our website was getting solid traffic but converting maybe 3% of it. We added Vizzion and within the first month we had 74 new leads — all exclusive, all from our own site. The close rate on those leads is 28%. Our Angi leads close at maybe 10%. The difference is that Vizzion leads have already seen turf on their yard. They're not shopping around, they're ready to schedule.”
“The biggest objection we hear is "I'm not sure it'll look real on my yard." Every single time. Vizzion kills that objection before we ever talk to the customer. They've already seen their yard with turf. By the time they submit their email, the conversation has shifted from "will it look okay?" to "when can you start?" Our average time from lead to signed contract dropped from 22 days to 9 days on Vizzion-sourced leads.”
“I run a three-crew operation and I don't have time to chase cold leads. We were spending $2,400 a month on HomeAdvisor and most of those leads ghosted after the first call. I added Vizzion to our site as an experiment — it took five minutes. In the first 90 days we generated 112 leads at zero additional ad spend. I've since cut HomeAdvisor entirely. These are better leads, they're exclusive, and they actually answer the phone.”
Frequently Asked Questions
Vizzion Works Across Industries
See how businesses in other industries use Vizzion to turn website visitors into qualified leads.
Start Generating Turf Leads From Your Own Website Today
Five-minute setup. No credit card required. The demand is already there — homeowners just need to see what their yard could look like.
Ready to capture more leads?
Join hundreds of businesses using Vizzion to turn website visitors into qualified leads.