Turn Your Website Into a Fencing Lead Machine
A 6-inch sample panel doesn't sell 200 linear feet of fence. Vizzion lets homeowners upload a photo of their yard and see exactly what a new fence looks like on their actual property — wood, vinyl, aluminum, or iron. They enter their email to save the preview. You get an exclusive, pre-qualified lead without paying a dime to a lead aggregator.
Fence Companies Are Losing Deals They Should Be Winning
The U.S. fencing market generates over $8 billion annually, and it's growing — driven by new home construction, aging infrastructure, and a post-pandemic wave of backyard investment. The average residential fence installation runs $2,500 to $8,000 depending on material and linear footage, with premium projects like wrought iron or composite easily pushing past $12,000. That makes every qualified lead worth serious money. But the way most fence companies generate and close those leads hasn't changed in decades.
Here's the core problem: fencing is one of the hardest home improvement products to visualize before purchase. A homeowner can picture a new coat of paint or a kitchen remodel by looking at photos. But a fence wraps around an entire property. Its impact depends on the yard's shape, the existing landscaping, the slope of the terrain, the color of the house, and the sightlines from the street and the neighbors. No amount of stock photography or showroom panels can replicate that. A cedar privacy fence sample looks warm and inviting on a display rack — but what does 150 feet of it look like bordering the homeowner's actual backyard, next to their deck, their garden beds, their pool enclosure? They genuinely cannot picture it. And when people can't picture a $5,000 purchase, they stall.
Most fence companies try to bridge this gap with physical sample kits, photo galleries on their website, and in-home consultations where the estimator walks the property line and describes the finished look. The photo galleries show other people's yards — never the prospect's. The sample kits show material and color but not scale or context. And the in-home estimate costs you a truck roll, an hour of a salesperson's time, and often produces a proposal that sits in someone's email inbox for weeks while they "think about it." Meanwhile, vinyl fencing — the fastest-growing segment at roughly 7% annual growth — has 40+ color and style combinations that compound the visualization problem. Privacy vs. semi-privacy vs. picket vs. ranch rail vs. ornamental. Flat cap vs. New England cap vs. gothic point. Tan vs. clay vs. white vs. gray. The permutation count overwhelms homeowners who just want to see what looks right on their property.
Then there's the competitive landscape. Fence companies are increasingly competing with big-box retailers like Home Depot and Lowe's, which offer free installation estimates and slick online tools. Aggregator sites sell shared leads at $30 to $75 each, and those leads go to three or four contractors simultaneously — creating a race to the bottom on price. Your website might get decent traffic, especially during spring and summer peak season, but a standard contact form converts 2 to 4 percent of visitors. The other 96% browse your gallery, maybe check your service area, and disappear. They were interested enough to visit your site. They just couldn't close the mental gap between "browsing" and "ready to buy." That gap is the single biggest leak in the fencing sales funnel — and it's exactly where Vizzion fits.
Close the Visualization Gap Before the Estimate
Vizzion embeds on your website and lets homeowners see a new fence on their actual yard in seconds. They upload a photo of their property, choose a fence style, and see a realistic digital preview of what it looks like installed. Then they enter their email to save it — and you get a warm lead with real buying intent.
Replace Sample Panels With Full-Property Previews
A sample panel shows material and color in isolation. Vizzion shows 200 linear feet of fence on the homeowner's actual yard — scaled correctly, with their landscaping, their house, their terrain. It's the difference between imagining and seeing.
Let Homeowners Explore Styles Before You Roll a Truck
Cedar privacy, white vinyl picket, black aluminum ornamental, composite ranch rail — homeowners can preview multiple styles on their own property from their phone. By the time they submit their info, they've already narrowed their preferences. Your estimator shows up to a prospect who knows what they want, not one who needs to be sold from scratch.
Capture Leads Your Photo Gallery Can't
Website galleries show other people's yards and other people's fences. They're social proof, but they don't help a homeowner picture the result on their property. Vizzion converts the 96% of visitors who browse your gallery and leave by giving them something a gallery never can — a personalized preview.
Win Against Big-Box Competition on Experience
Home Depot and Lowe's are investing heavily in online fence shopping tools. When a homeowner visits your site instead and gets a better, more personalized experience — seeing fence options on their own yard — you win that lead. Vizzion levels the playing field on digital experience without a big-box budget.
Shorten the Decision Cycle on High-Value Projects
A fence is a considered purchase — homeowners typically get two to three quotes and deliberate for weeks. Vizzion compresses that timeline by removing the biggest source of hesitation: uncertainty about the finished look. Prospects who have already seen the result on their property make decisions faster and push back less on price.
Three Steps. Five Minutes to Install. Leads Start Flowing.
No IT department, no design skills, no complex setup. Embed a code snippet on your website, and your visitors can start previewing fences on their property today.
Embed the Widget on Your Site
Copy a single code snippet and add it to any page — your homepage, a "Free Fence Preview" landing page, or your style gallery page. The widget automatically matches your brand colors and site design. Works with WordPress, Wix, Squarespace, or any custom-built site. Total setup: under five minutes.
Homeowner Uploads a Yard Photo and Picks a Style
A visitor clicks the widget, uploads a photo of their yard (phone photo, drone shot, or any clear image of the property), selects a fence style — privacy, picket, ornamental, ranch rail — and within seconds sees a realistic preview of that fence installed on their actual property. Not someone else's yard. Theirs.
You Get a Warm Lead, They Get Clarity
To save or share their fence preview, the homeowner enters their email. That lead flows directly to your CRM or inbox — with their contact info, property photo, preferred fence style, and the preview they viewed. Your sales team follows up with a prospect who has already seen the fence on their yard and self-selected their preferences.
Ready to see how Vizzion works for Fencing companies?
Get Started Free →The Results
The average residential fence installation costs $2,500 to $8,000, with a midpoint around $4,800. Premium materials like wrought iron or composite push well past $10,000. Every qualified lead represents real revenue — one closed deal can cover months of marketing spend.
Each in-home estimate costs a truck roll, drive time, property walk, and follow-up. When a homeowner has already previewed styles and narrowed their material preference through Vizzion, your estimator spends less time educating and more time closing.
Lead aggregators charge $30 to $75 per lead — and sell the same lead to three or four other contractors. Vizzion generates exclusive leads from your own website traffic at zero marginal cost. No sharing, no bidding wars.
Vinyl fencing is the fastest-growing segment, adding new style and color options every year. More choices means more decision paralysis for homeowners. Vizzion lets them try options visually instead of guessing from a catalog.
Fence buyers almost always get multiple quotes. The company that helps them visualize the finished result — on their own property, not a stock photo — has a decisive advantage when the homeowner compares proposals side by side.
Fencing is deeply seasonal. Nearly four out of five projects close during spring and summer, which means your website needs to convert at maximum efficiency during peak months. Vizzion captures leads around the clock during the months that matter most.
The Old Way vs. The Vizzion Way
The Old Way
- Lug sample panels to every estimate — homeowner still can't picture 200 feet of fence
- Photo gallery of other people's yards that doesn't answer "what will it look like on MY property?"
- Spend $30–$75 per shared lead from aggregators — competing with 3–4 other contractors on every one
- Estimator drives out, walks the property, and describes the finished look verbally
- Homeowner gets 3 quotes and takes weeks to decide because they can't visualize the difference between options
- Peak-season website traffic converts at 2–4% — the other 96% browse and leave
With Vizzion
- Homeowners see the exact fence style scaled to their actual yard — 200 linear feet, not a 6-inch sample
- Every preview is personalized to the visitor's property, landscaping, and house — not stock imagery
- Exclusive leads from your own website at zero marginal cost — no sharing, no aggregator fees
- Prospects arrive to the estimate already knowing their preferred style, color, and height
- Decision cycle compresses because the homeowner has already seen the result and committed to a direction
- Interactive visualization converts visitors during peak season — and captures off-season interest too
What Fencing Companies Are Saying
“We used to bring a trailer full of sample panels to every estimate. Half the time, the homeowner would look at the panels, say "I need to think about it," and go dark for a month. After adding Vizzion to our website, homeowners are coming into the estimate already knowing they want 6-foot cedar privacy in natural tone. Our close rate went from 28% to 41% in three months. The estimator's job went from "selling" to "confirming."”
“Spring is make-or-break for us — we do 70% of our annual revenue between March and August. Last year we added Vizzion to our site in February and by April we had 85 more leads than the same period the year before. The quality was better too. These people had already picked their fence style on our site. We weren't starting from zero at the kitchen table anymore.”
“We're a vinyl-only shop — that's our niche. The problem is vinyl has so many styles and colors that homeowners get overwhelmed fast. Vizzion solved that by letting them try different combinations on their actual yard. Our average project size went up 15% because people started choosing premium styles once they could see the difference. They couldn't see the difference on a sample card.”
Frequently Asked Questions
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Start Turning Your Website Visitors Into Fence Buyers
Five-minute setup. No credit card required. Your visitors are already browsing fence styles — let them see it on their own yard and watch your leads grow.
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